Welcome to BIKEmagic

We were established in the spring of '99 with an aim to become the UK's first definitive cycling site. The site has been created by a bunch of enthusiasts, half of whom have never met, but have a common aim - to put together the smartest, cleverest, most useful website around.

The Bikemagic.com community represents the largest mountain bike readership in the UK, on or offline, demonstrating the ideal nature of the internet as a medium for reaching the modern cyclist.

Product Focused – Bikemagic.com editorial focuses on all aspects of the mountain biking scene, helping riders to choose and then buy the right kit and therefore get the most out of this exhilarating sport. The site has carved a substantial niche in the market by offering an unrivalled service to readers and to the trade, with respected, former Future Publishing, editor, Mike Davis.

Keeping it real – Bikemagic.com aims to be informative and interactive, lively and amusing, easily accessible and appealing to mountain bikers of all abilities, avoiding a patronising tone. There is plenty on the site to interest all mountain bikers from downhill and cross country racing to weekend trail riding and touring.

Bikemagic.com is published by Magicalia, the largest publisher of online cycling magazines in the UK. With three sites, over 200,000 visitors each month and over 105,000 members, Magicalia Cycling Group also boasts the largest community of cycling enthusiasts in the UK. Our sites cover on and off road, male and female.

We're always happy to hear from you, so get in touch and contact us here.