About BikemagicBikemagic is Magicalia’s oldest site and we’re very proud of it. In a busy sector, Bikemagic attracts slightly older (36yrs) and more discerning riders who know what they want and are happy paying more to get it. We’ve been around long enough to understand that most UK riders ride whatever terrain they can roll their wheels across and have always avoided becoming too focused on one riding style or another. Fads come and go, and what’s more, it’s the everyday riders with money in their pockets who spend money in bike shops and on holidays. And that’s precisely the audience we bring you. User profile*Mr Bikemagic male, age 36, income £33,000 *Bikemagic user survey April 2009 Bikemagic traffic(Omniture, October 2009) Monthly unique users 221,498 Email newsletters 45,268 The right solutionWe offer a range of advertising, sponsorship and data collection products because every client is different and standard display may not be the best solution for you. Here’s how we see it: Standard display formats are the best solution for you if you are looking for a cost effective way of reaching the largest possible audience with a clear and simple message Rich media and special executions are perfect if you are looking for extra impact and to ‘drive home’ a message as quickly as possible Advertorials and micro-sites work best for if your product or service needs explanation or you want a way of engaging customers and ‘warming them up’ to buy Text advertising is the most cost effective way of keeping your name ‘front of mind’, helping with search engine indexing and for sending customers to your website Email marketing will provide the best response for you if you have a direct and relevant offer to put in front of customers Data competitions will help you educate customers about your product as well as providing valuable op-in contacts for your marketing database Customer serviceBringing your ideas to life Tracking and delivery Helping you influence more customers UK-only IP addresses Proactive account management/br> Online advertising provides lots useful feedback and statistics. I will work closely with you helping you interpret your ad reports and making recommendations where necessary to make sure your campaign is as successful as possible. Rates and ContactsTenancy ratesFormat (size) / Cost per month Sponsorship ratesFormat (size) / Cost per month CPM rates | Standard display advertisingFormat (size) / Run of site CPMLeader board (728 x 90 pixels) £ 15 Sky scraper (160 x 600 pixels) £ 18 MPU (300 x 250 pixels) £ 20 1/2 MPU (300 x 120 pixels) £ 10 Expandable / rich media plus 20% Additional targeting plus 20% Specials, integrated solutions and re-spraysFormat / CPMFade-in overlay £ 25 Channel / site re-spray £ 40 Hard coded masthead / sponsorship £ 30 Leaderboard and MPU roadblock £ 45 Data capture and email ratesData capture via competitions or co-joins £ 2 per data blockPromotional HTML email £ 200 per 1000 emails Newsletter MPU £ 50 per 1000 emails Copy writing, design and tech ratesCopy writing £ 150 per 500 wordsDesigning and building web HTML web pages (comps, advertorials, mini sites etc) £ 300 per web page Animated gif ads £ 95 per design Flash ads £ 250 per design Promotional HTML email £ 350 per design Re-coding / tech / dev £ 900 per day ContactsEd Marriage James Hamilton Thomas Hall  | 
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