Pretty site, they could do with some English lessons though:

• contempt for the accepted limits
• ultra-smooth
• multi-award
• long-travel
• technological

Perhaps Whyte's contempt for accepted material limits is why so many of the things break.

As for having never listened to their accountants, I find that very hard to believe given the watchful eye of ATB sales.

Get it sorted Whyte, there are people that read the words and think about what's written. They're the kind of people that might just buy your bikes.

#hopes there aren't any typos in the post# 

Let me know when they get some descent bikes to put on the website!!

I'm not 1 of the above!!

Descent?  I think they will all go down hill.

I like the bikes, I like the carbon hardtail a lot even. I therefore went to the site in quite a positive frame of mind and prepared for a bit of excessive language by David's hyperbole alert. However, I still found myself reading more with a morbid fascination for what rubbish the writer would come up with next than what was being said about the bikes. By the time I got to R & D and the Agincourt bit it was like watching a German soap that is so badly scripted and acted I find it captivating.

Recent historical research suggests that the English weren't outnumbered 10:1 and that the English won thanks to mass production of the basic long bow and arrows BTW. 

Every day is a school day on Bikemagic.

The only remotely interesting fact I know about English archers is they introduced the V sign that we use as an insult today.  Apparently the French would remove captured archers first and second fingers so as a sign of defiance the English bow men would stick these two fingers up at their enemy.

The French on the other hand raise two fingers simply to indicate the number two so when you ask how many beds there are in the hotel room don't take offence at the answer.

Edit: my wife teaches history following the "programme de l'éducation nationale" and the subtle differences in what is taught in French and English schools make me smile.

P-ness wrote (see)

The only remotely interesting fact I know about English archers is they introduced the V sign that we use as an insult today.  Apparently the French would remove captured archers first and second fingers so as a sign of defiance the English bow men would stick these two fingers up at their enemy.

I so wish that was true, but there is no recorded evidence of a link between the v sign and the battle of agincourt until the 1970's, so unfortunately that story has now been debunked.

Similarly the association of the children's playground rhyme "ring of roses" has now been shown to have no connection with the black death, the first recorded version being from america at the end of the 19th century with slightly different words.

On both counts it is believed that it would be near impossible for them to go unrecorded for so long had they been true.

I stand corrected MSP

*deletes incorrect information from memory*

John Gourette wrote (see)

Recent historical research suggests that the English weren't outnumbered 10:1 and that the English won thanks to mass production of the basic long bow and arrows BTW. 

Not a big fan of the black bikes on black background choice on the website.

The Pinkster wrote (see)

John Gourette wrote (see)

Recent historical research suggests that the English weren't outnumbered 10:1 and that the English won thanks to mass production of the basic long bow and arrows BTW. 

And most of the 'English' longbow men were actually Welsh.

What an absolute load of tosh. E-120 XT @£3k is the benchmark offering unsurpassed performance for the price? Spending £3k I'd want more than bloody XT.

Poxy small font, bad choice of colours and generally poor level of typing ability (judging by the number of typos & spelling errors).

Looking through the component lists / specifications it's nice to see them embracing new manufacturers like Mavericks XC-717 rims... Could they perhaps have meant Mavic? I'm going to assume that whoever wrote the copy doesn't a) ride or b) have a clue.

4.5/10 for Whyte I'm afraid. They only score that highly because I still like the hardtails.

The press kit is in a similar vein. I offered to rewrite it, no reply as yet

As for the price, Specialized have an FSR that's mostly XT and that's £3.4k. Or there's a Trek Fuel EX that's all XT with Bontrager finishing kit for £2.9k. The E-120 XT is, terrifying though it sounds, quite competitive, given the comparatively tiny volumes. 

Hmm quite a critical lot aren't you ? I like the site myself its easy to navigate, has some great images and lots of information. I quite like the pace and flow of the text, although they do need to correct the 'Maverick' rims.

Great looking bikes, overall - but i've fallen in love with the Titanium hardtail.