Buts its got a gimmick with a name!!

and its BLUE!!

Did you say its BLUE? With a mesh pocket!?

Fan. Fuc. In. Tas. Tic.

And from the website "Fits easily in the oot of your car" Picture.

Its true, if by car you mean hoooge 4x4.

So more expensive than a Dirtworker (got mine for £50) and the only advantage seems to be an extra 1-2litres of water?

Like Mike says, if it's not gonna be much better or cheaper than the established main competitor then it's unlikely to do well.

Also appears to be on wheels which isn't ideal if it's going to be rolling around in the back of a car?

It's a plus that it can be used at home from the mains but i'm sure most mtb riders would have a hose at home which is always going to be easier to use.

Maybe if they market it well and deals appear at under rrp then it could do ok.

And blue is nice, but i'll take yellow any day.

i think it may be aimed at other users more, as they came from poole i am thinking boaters and horse riders etc.

what you really want is something like the dirt worker but that can have an extra resevoir attached to add those extra litres.