
Yup, it adjusts the leverage.
Away from the bars: quicker action, less braking force.
Towards the bars: slower action, more braking force.
For me the trick with rim brakes (especially when wet) is to get the pads to key into the braking surface on the rim ASAP so they can start working, so I adjust them all the way out for maximum inital bite.
If you need more power, the first thing to do is junk whatever pads you're using and get some WTB Razors (the red/black ones). I've tried loads of pads and these are easily the best.
Next get some decent cables (ie. non-stretchy), I'm using Clim8 but there may be better out there.
Finally, just squeeze harder (I have got freakishly large hands though...)