Jonathan says, "Whilst out on the trail I was watching some riders and to be a bit blunt, it wasn't pretty! I asked them how long they'd been riding and how much their bikes cost them. Between the three riders, they'd got £2500 worth of bikes and had been riding between 1-4 years. I know that if they spent just £40 each on attending the fundamental skills training, it would make their time on a bike a whole lot more fun, safer and more enjoyable with the skills to be able to ride a wider range of trails. A day spent on a skills training day WILL make a difference to your riding!"
I am not a marketing expert, but I don't think its a good idea to belittle your potential market on the first page of your website, you should be reinforcing the positives of your training, not highlighting the weaknesses of potential customers.
I agree with the sentiment, but think you need to work on the phrasing.