Never used them but I've ridden with the owner of the shop, spoke to them a few times regarding 29ers, the owner is a talker get a mate to ring you to rescue you or you'll be there all day long
They've got a GF Cobia 29er in stock I want to take a look at, but skint so not much point really.
Used to live down that way (now in Leeds) and still have mates in Bromsgrove - so chose to buy my Fuel Ex6 from them in the spring. Very pleased with bike and the treatment received from them.
I go in there whenever I am down to buy consumables that I don't always need, however I am eager to support such independent stores. It's quite a small store, however people seem good. The bloke who does some of the servicing (I think he only works part time) seems pretty competent.
I am not one to give praise easily, however there is no reason not to give them a go.