(pushed for time? - see the bottom of the page)

We want to stuff your in-box full of tiresome, irrelevant junk mail. We want to sell all your personal details to double-glazing salesmen. We want to divulge your e-mail contacts to 'Loadsa Dosh' at fradulentfinance.com. We want to come round when you're out, empty your fridge, play chess with your dog and plant nuclear waste behind the azaleas.

Oh come on. Do you really think anyone would want to play chess with your dog?

No, the real reason you should join is that it'll help us to customise the articles you see on the site to your personal biking interests.

Make it yours

So you're a MTBer who doesn't want to know about the latest roadie news, or a roadie who isn't interested in downhilling race results - take a few minutes to join and fill in your personal profile and we can tailor the articles you see to take account of your likes and dislikes. You'll still get the general interest stuff, but there'll be more of what you like and less of what you don't.

BIKEmagic is your site and by joining, you can have a real influence on the way it is.

Your privacy matters to us

As a member you can opt to have a regular news mail sent to you, but if you don't want one, that's fine; just go to the My News page and select 'never' on the newsmail option. What we absolutely will not do is divulge your details to anyone else, ever, without your express permission.

We want you to keep using BIKEmagic and the best way to ensure that is to keep you happy. And no, we won't play chess with your dog either.

Shop and Club e-mail newsletters

Check out your local clubs and stores using the "On Your Bike" section and you can opt to be join a mailing list for your local store or club and receive updates by e-mail. WE DO NOT PASS ON YOUR DETAILS to anyone, so your privacy is safe. Check out the BIKEmagic privacy policy if you have any doubts. If you want to stop receiving mails from a particular shop or club, simply visit the My BIKEmagic page and uncheck the box. Simple as that.

Those are just a few reasons for joining, but if you, or your dog, have any questions, just e-mail us and we'll tell you exactly where the nuclear waste is buried.

PUSHED FOR TIME

• You'll see more of what you're interested in, and less of what you're not
• We will never pass on your contact details to anyone
• You can opt to join a mailing list for your local gear shop or local club
• Above all, we won't sell you or your personal information down the river, any river