Impromptu bike-related street art outside London's Prince Charles Cinema
The London premiere of bike film du jour Roam took place the other night at the Prince Charles Cinema, Leicester Square. It was hosted by London-based shop chain Cycle Surgery and was, by all accounts, a huge success.
The evidence of said success was clear to see - every lamp post within striking distance of the cinema festooned with bicycles of the urban hack persuasion, as a sell-out crowd descended on the square for their fix of exquisitely-filmed MTB action.
Oh, and they drank the bar dry afterwards. Mountain bikers, eh? Tsk.
