Having founded Truvativ, built it up and sold it to SRAM, Micki Kozuscheck has turned his attention to new horizons, launching Lezyne with a focus on clean design and functionality.

The brand covers such things as hydration packs, pumps and tools, and all are beautifully designed and well made. The multi-tools are available in either stainless steel, carbon or forged aluminium, with forged and machined tool bits for durability and longevity.

An entirely CNC'ed from aluminium mini-pump weighs next to nothing and look stylish to boot. But more than making good looking accessories, the company is keen to push its Organise Yourself principle, involving parts designed to work together - such as the hydration pack with specific pockets and compartments designed for Lezyne tools and pumps.

"Having known Micki for nearly 15 years now, I was really excited when I first heard about Lezyne," says Matt Ryley of Upgrade Bikes. “His focus and attention to detail has created some killer products for the launch of Lezyne. Initial feedback from dealers has been (as we expected) great. We are looking forward to our first delivery in January and are eager to see what Lezyne has in store for the future."

Take a look at www.lezyne.com and www.upgradebikes.co.uk for more information.