Fisher Outdoor Leisure, one of the UK's larger bike parts distributors and responsible for the likes of SRAM, RockShox, Avid, Muc-Off, Met, Troy Lee Designs and many more, has announced it is to become the exclusive UK distributer of Norco Performance bikes.

Founded in 1964, Norca have established an enviable reputation and a range of 140 bikes from its base in the heart of the North Shore Mountains in Vancouver, Canada.

Norco's International Sales Manager Chris Hennessey says: “The Norco reach in the UK market has been focused on our globally sought after Freeride and DH product. Fisher will extend this reach to encompass commuter, cross country, all mountain and we are very excited to be partnering with them for the UK.”

Fisher CEO Richard Allmark added: “We've really enjoyed working with the Norco team so far and they set a great example for the industry. I really believe that the Norco bike brand has enormous potential within the UK market. We will work to the brands many strengths and highlight the wonderful job the Norco team are doing with this range, as one North Shore dealer put it, “Whatever a rider would do to their bike after market, Norco already do in the box!”

View the Norco range at www.norco.com.

www.fisheroutdoor.co.uk