Giant has followed quickly on the launch of its two concept stores in Liverpool and Cambridge with the opening of a third in Bristol this weekend.

The third brand store, and the largest Giant has yet planned, opens in Bradley Stoke, Bristol, and will be run by an existing independent Giant dealer.

Ian Beasant, Manager Director of Giant UK said: "We are delighted to be opening our third brand store in three months; this store is a real landmark, taking the cycling retail to the next level."

Paul Newman, Director of the Giant Store, Bristol adds: "The store has surpassed my expectation, I believe we have the winning formula for the future of cycle retailing in the UK.”

Giant propose to roll the concept out in key target locations. Further potential stores are already being planned in discussions with other independent partners.

More details at www.giant-bicycles.com/en-GB/